Avon claims that during testing, 70% of women saw the look of fine lines softened, shadows brightened and puffiness around the eyes reduced in 24 hours.
Scientific-Backing of Ingredients
Scientifically-speaking, the product uses glycerin as its main moisturizing agent and ingredients such as dimethicone to brighten up the skin around the eyes.*
They have a few vitamins and minerals, and some plant extracts as well which could provide anti-oxidants to ward off free radical damage.
Lacking in Avon's Anew Rejuvenate 24 Eye Moisturizer are more currently recognized anti-aging and moisturizing ingredients such as peptides, retinol palmitate, niacinamide and glyceryl.
Also, the main sunscreen agent, Octinoxate, is rated moderately hazardous according to Skin Deep's cosmetic database.
Proof Positive Before/After Photos
No proof positive before and after photos are available.
User Experience and Complaints
Avon indicates that 70% of users indicated softening of their fine lines and reduced puffiness around the eyes, and there are many positive user experiences noted on the web. The many positive comments should be balanced with the uncertainty of whether these experiences are influenced by excited Avon customers who are also distributors for the Company.
The biggest challenge for users is trying to prevent the product from getting into the eyes. The active sunscreen ingredient can easily get into your eyes and burn, which discourages many from using the daytime eye moisturizer with SPF altogether.
Avon has an A+ rating with the BBB.
Guarantee
Avon offers a 100% money back guarantee on their products.
Price
Priced at $15.45 on Amazon.com.
Conclusion
While some users may find some benefits using Avon Anew Rejuvenate 24 Hour Eye Moisturizer, it lacks more active anti aging ingredients. Furthermore, many top rated wrinkle creams can be used around the eyes, face and neck — eliminating the need for a separate eye product. If you are on a low budget, check out our best rated wrinkle cream under $20 – Olay Regenerist.
*Active agents in common skin care products.
Plast Reconstr Surg. 2010 Feb;125(2):719-24.