Olay Regenerist Daily Regenerating Serum is one of the most popular anti aging facial moisturizers on the market, currently ranked at #10 in the Beauty Category on Amazon.com.  They say it will soften the appearance of wrinkles and fine lines instantly, and hydrate the skin so it looks visibly firmer and more elastic over time. 

Scientific-Backing of Ingredients  
The main active anti-aging ingredient with scientific-backing are:   Amino-peptides and niacinimide, scientifically proven to rejuvenate photo-damaged skin; glycerin as a moisturizer, panthenol (pro vitaminB5), , shown to have some wrinkle reducing properties, and essential oils, for their anti-oxidant, anti-inflammatory and anti-microbial features.*

Proof Positive Before/After Photos
Even though itsa popular product, we could not find any before/after photos with this product.

User Experience and Complaints
  Many users had positive experiences, noticing benefits in their skin texture and hydration skin.  Some users had adverse reactions. Of surveyed, 61% indicated they would buy again.    However, as a wrinkle reducer, there was typically no change.  Consumer reports rated it a best anti aging moisturizing product.

In the last 36 months, there were 4 BBB complaints filed against the company, Proctor and Gamble. including 2 advertising complaint, 1 product issue, and 1 refund/exchange issue.  All complaints were resolved. 

Guarantee
No money back guarantees found.

Price
The lowest price was found on www.Amazon.com for $14.28.

Conclusion
Olay Regenerist Daily Regenerating Serum has solid scientifically-backed ingredients, and many positive user results for its moisturizing, firming effects.  If you are on a budget and not as concerned about reducing the appearance of wrinkles, this is a good product for you to try.  For those focused on wrinkle reduction, we recommend trying other  top rated wrinkle creams.

 

 

 

*A randomized, controlled comparative study of the wrinkle reduction benefits of a cosmetic niacinamide/peptide/retinyl propionate product regimen vs. a prescription 0.02% tretinoin product regimen (Regenerist has 2 of the 3 main active ingredients tested)

Fu JJ, Hillebrand GG, Raleigh P, Li J, Marmor MJ, Bertucci V, Grimes PE, Mandy SH, Perez MI, Weinkle SH, Kaczvinsky JR.Br J Dermatol. 2010 Mar;162(3):647-54.

Glycerol and the skin: holistic approach to its origin and functions.
Fluhr JW, Darlenski R, Surber C.Br J Dermatol. 2008 Jul;159(1):23-34. Epub 2008 Jul 1.

Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin.
Robinson LR, Fitzgerald NC, Doughty DG, Dawes NC, Berge CA, Bissett DL.Int J Cosmet Sci. 2005 Jun;27(3):155-60.

Clinical efficacy comparison of anti-wrinkle cosmetics containing herbal flavonoids.
Chuarienthong P, Lourith N, Leelapornpisid P.Int J Cosmet Sci. 2010 Apr;32(2):99-106.

Inhibition of elastase activity by essential oils in vitro.
Mori M, Ikeda N, Kato Y, Minamino M, Watabe
Research and Development Division, Institute of Cosmetic Science, Club Cosmetics Co. Ltd, Japan. moori@clubcosmetics.co.jp

Antioxidants and skin care: the essentials. Graf J. Department of Dermatology, Mount Sinai Medical Center, New York, NY, USA Plast Reconstr Surg. 2010 Jan;125(1):378-83.